Feeling the Force
One of the most trusted and reliable brands in the country has joined the Western Australian-led sporting revolution.
Toyota and the Western Force will team up in the upcoming World Series Rugby season in an automotive and coaches partnership described by Force Commercial Manager Brad Paatsch as an obvious alignment.
“Toyota is constantly developing new ideas and looking for smarter alternatives. World Series Rugby is bold, fresh and definitely an exciting alternative for sports fans seeking something new,” Mr Paatsch said.
“Our players, coaches and staff have been working non-stop to ensure the Western Force succeeds, and to know an organisation as iconic and successful as Toyota is supporting us all is a great boost on the eve of our first match.”
Toyota WA Managing Director Mark Lauren says his team is delighted to join the Force and help WA take on the rugby world.
“The concept of World Series Rugby was of immediate interest to us and we can’t wait to watch it play out over the next few months,” Mr Lauren said.
“Toyota WA is a West Australian owned and operated company and partnering with the Western Force and sharing the vision is a good thing for Western Australian and the entire Australian sporting community.”